Monitor and optimise key performance metrics such as CTR, conversion rate, CPA, ROAS, and overall campaign ROI.
Conduct keyword, audience, and competitor research to identify new growth opportunities.
Ensure accurate campaign tracking, conversion measurement, attribution setup, and reporting using tools such as GA4, Google Tag Manager, and Looker Studio.
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Campaign Setup: Execute end-to-end media setup across platforms including Google Ads (Search, YouTube, GDN), Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads and programmatic DSPs.
Tagging & Tracking: Coordinate with our internal digital team or clients to verify UTM parameters, conversion pixels, Google Tag Manager (GTM) and tracking setups prior to launch.
Negotiation: Where applicable, negotiate ad placements, rates or direct deals with local publisher networks and media vendors.
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Campaign Setup: Execute end-to-end media setup across platforms including Google Ads (Search, YouTube, GDN), Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads and programmatic DSPs.
Tagging & Tracking: Coordinate with our internal digital team or clients to verify UTM parameters, conversion pixels, Google Tag Manager (GTM) and tracking setups prior to launch.
Negotiation: Where applicable, negotiate ad placements, rates or direct deals with local publisher networks and media vendors.
...
Campaign Setup: Execute end-to-end media setup across platforms including Google Ads (Search, YouTube, GDN), Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads and programmatic DSPs.
Tagging & Tracking: Coordinate with our internal digital team or clients to verify UTM parameters, conversion pixels, Google Tag Manager (GTM) and tracking setups prior to launch.
Negotiation: Where applicable, negotiate ad placements, rates or direct deals with local publisher networks and media vendors.
...