Optimize Shopee and Lazada stores and product listings; utilize marketing tools and sales techniques to enhance exposure and increase conversion rates.
Market Insights: Identify and analyze market trends, competitor activities and keep abreast of new developments in the e-marketing world & emerging technologies and potential Away from Home channels.
Scripting & Storyboarding: Develop compelling run-of-shows, live-stream scripts, and outlines that capture the audience’s attention while strictly adhering to Ashley’s brand voice and promotional goals.
Lead data sharing and reporting (sell‑in, sell‑out, inventory, customer performance across the traffic/conversion drivers), turning numbers into clear actions and chair regular performance and strategy reviews.