Job Summary
We are looking for a commercially driven E-Commerce Senior Executive (TikTok Shop) to manage and grow our TikTok Shop business across operations, campaigns, sales performance and affiliate/creator management.
Job Descriptions:
TikTok Shop & Commercial Operations
- Manage the day-to-day operations and overall commercial performance of TikTok Shop.
- Track key performance indicators including GMV, traffic, conversion, product performance and campaign results, and identify opportunities to drive growth.
- Manage product listings, assortment, merchandising and promotional strategies to maximise sales and product visibility.
- Plan, execute and evaluate TikTok Shop campaigns, product launches and platform initiatives.
- Analyse market trends, competitor activities, pricing and platform developments to support commercial decisions and continuous improvement.
Affiliate & Creator Management
- Manage and grow the TikTok Affiliate and creator programme, including creator recruitment, engagement and relationship management.
- Develop and maintain relationships with creators and affiliates to support product launches, campaigns and ongoing sales growth.
- Monitor creator and affiliate performance, identify high-potential partners and develop initiatives to improve engagement, productivity and sales contribution.
Operations & Cross-functional Collaboration
- Work closely with TikTok platform KAMs and partners to maximise campaign opportunities, platform exposure and available resources.
- Coordinate with Marketing, GTM, Warehouse, Customer Service and other E-Commerce teams to ensure smooth campaign and operational execution, while staying updated on TikTok Shop policies, features and trends.