Rurutiki Hiring! Full Time E-Retail Sales Manager (FMCG) in Selangor - Ricebowl

Overview

We are seeking an experienced and results-driven E-Retail Sales Manager to lead our sales function and accelerate business growth across the FMCG retail and e-commerce landscape. This role is responsible for developing strategic sales initiatives, strengthening client relationships, driving commercial performance, and leading a high-performing sales team to achieve sustainable revenue growth. The ideal candidate possesses strong commercial acumen, excellent leadership capabilities, and extensive experience managing key FMCG brands, retailers, and e-commerce partners within a fast-paced business environment.

Key Responsibilities

Sales Strategy & Business Growth

• Develop and execute comprehensive sales strategies that align with the company's business objectives and revenue targets.
• Drive sustainable business growth by identifying new business opportunities, expanding existing accounts, and increasing market penetration.
• Establish annual sales targets, monitor sales performance, analyze business trends, and provide accurate sales forecasts.
• Continuously evaluate market dynamics, customer needs, competitor activities, and industry trends to identify growth opportunities.

Client & Business Development

• Build, manage, and strengthen long-term relationships with brand principals, key clients, retailers, and strategic business partners.
• Lead business reviews, commercial negotiations, and partnership discussions to maximize business opportunities.
• Ensure high levels of customer satisfaction through proactive account management and excellent service delivery.
• Collaborate with clients to develop joint business plans and commercial strategies that drive mutual growth.

Sales Operations & Commercial Excellence

• Oversee daily sales operations to ensure efficient execution of business plans and seamless collaboration across internal departments.
• Work closely with Operations, Finance, and Warehouse teams to ensure smooth execution of sales activities.
• Manage departmental budgets, operating expenses, and resource allocation to optimize profitability and operational efficiency.
• Lead process improvements and implement best practices to enhance overall sales effectiveness.

Leadership & Team Development

• Lead, mentor, and develop a high-performing sales team through effective coaching, performance management, and continuous development.
• Recruit, onboard, train, and retain top sales talent while fostering a positive, collaborative, and performance-driven culture.
• Set clear KPIs and performance expectations for team members, providing regular coaching and constructive feedback.
• Identify competency gaps and implement development plans to improve individual and team performance.
• Conduct performance evaluations and career development discussions to support employee growth and succession planning.

Reporting & Business Performance

• Prepare and present monthly sales performance reports, business insights, market analysis, and quarterly sales strategies to senior management.
• Monitor key business metrics, sales pipelines, profitability, and customer performance to ensure business objectives are achieved.
• Utilize sales data and analytics to drive informed business decisions and improve commercial outcomes.
• Ensure compliance with company policies, ethical standards, and governance requirements in all sales activities.

Job Requirements

• Bachelor's Degree in Business Administration, Marketing, Sales, or a related discipline.
• Minimum 8 years of sales management experience, preferably within the FMCG, Modern Trade, Retail, or E-Commerce industry.
• Proven track record of consistently achieving and exceeding sales targets while managing key customer accounts.
• Strong understanding of the FMCG retail ecosystem, e-commerce marketplaces, consumer trends, and commercial best practices.
• Demonstrated experience managing relationships with brand owners, distributors, retailers, and strategic partners.
• Strong commercial acumen with sound knowledge of sales planning, budgeting, pricing strategies, forecasting, and profitability management.
• Excellent leadership, coaching, and people management skills with the ability to build and lead high-performing teams.
• Strong analytical and problem-solving skills with the ability to interpret data and translate insights into business strategies.
• Excellent negotiation, presentation, communication, and stakeholder management skills.
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word) and sales reporting or CRM platforms.
• Fluent in both English and Mandarin (spoken and written) to effectively communicate with clients and business partners.
• Able to thrive in a fast-paced, dynamic environment while managing multiple priorities and tight deadlines.
• Willing to travel as required.

Work Location: In person