Plan and execute email marketing campaigns, including list management, segmentation, and A/B testing.
Manage paid advertising campaigns on various platforms, such as Google Ads, Facebook Ads, and Instagram Ads, to drive targeted traffic to the e-commerce platform.
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Develop and execute creative content, including graphics, videos, copywriting, and other multimedia elements, across various platforms such as social media, email, website, and print
Develop and execute in-store marketing POSM and campaigns to drive better foot fall, generate opportunities for non-sales revenue and improve our customer retention rate
Collaborate closely with cross-functional departments, including purchasing, merchandising and operations, to ensure cohesive and consistent project management across all departments
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