BaiChuan Hiring! Full Time Content & SEO Specialist in WP Kuala Lumpur, Earn up to MYR 8,000 - Ricebowl

Job Requirements

• Minimum 2 years of experience in journalism, digital media, content marketing, advertising copywriting, or social media management.

• Excellent English writing skills, with the ability to independently produce professional content targeting audiences in the US and European markets.

• Familiar with Facebook and Instagram content formats, audience behaviour, and social media traffic strategies.

• Able to identify trending topics quickly and complete research, fact-checking, and content production within tight deadlines.

• Understand landing page structures, including headlines, opening hooks, content flow, trust elements, and calls-to-action (CTA).

• Able to balance engaging content with accuracy and platform compliance, avoiding fake news, exaggerated claims, and misleading headlines.

• Familiar with digital marketing performance metrics such as CTR, CPC, reading completion rate, average reading time, bounce rate, and conversion rate.

• Proficient in content research and analytics tools such as Google Trends, Meta Ad Library, Google Analytics, and ChatGPT.

• Basic knowledge of SEO, including keyword research, search intent, headline structure, and internal linking.

• Able to work independently and collaborate effectively with advertising specialists, designers, video editors, and website teams.

• Must provide a genuine portfolio and verifiable project experience during the application process.

• A Diploma or Bachelor's Degree in Journalism, Media, English, Marketing, Communications, or a related field is preferred. Practical skills and portfolio quality are prioritised over academic qualifications.

• Salary: RM 5,000 – RM 8,000 / month (Based on experience and portfolio)

Added Advantages

• Experience working with news websites, media platforms, or information-based brands.

• Experience creating content for Facebook and Instagram paid advertising campaigns.

• Proven track record of improving CTR, reducing CPC, or increasing website readership.

• Familiarity with cryptocurrency, fintech, cybersecurity, or international news.

• Basic design and video editing skills using Canva, CapCut, Photoshop, or similar tools.

• Proficiency in two or more languages, including English, Mandarin, and Bahasa Malaysia.

• Experience creating content for US and European audiences.

Application Requirements

Applicants are required to submit:

• Updated English Resume.

• Five representative articles or landing pages.

• Five Facebook or Instagram content samples.

• At least one project case study with measurable results, such as readership, CTR, CPC, or engagement rate.

• A brief explanation of how you identify trending topics, verify news sources, and evaluate content opportunities.

• Details of AI tools used and how you verify the accuracy of AI-generated content.

Recruitment Assessment

Shortlisted candidates will be required to complete a paid assessment involving:

• Select a relevant trending news topic from current news.

• Write a 600–1,000-word English news landing page.

• Provide 10 alternative headlines from different content angles.

• Create three Facebook advertising copies and three Instagram copies.

• Propose two advertising visual concepts.

• Provide at least three reliable news sources.

• Explain the target audience, content angle, and expected reasons for attracting clicks.

• Develop a simple A/B testing plan.

• Monitor international news, industry trends, social media trends, and trending topics daily to identify relevant content opportunities for the target audience.

• Research, verify, and develop trending topics into engaging news landing pages, feature articles, advertising headlines, social media posts, and short video scripts.

• Create and adapt content for Facebook and Instagram, including engaging headlines, cover text, opening hooks, and calls-to-action (CTA) while ensuring accuracy and avoiding misleading information.

• Collaborate with designers, video editors, and advertising teams to develop promotional visuals, Reels, and social media advertising materials.

• Monitor content performance, including CTR, CPC, reading time, bounce rate, engagement rate, and qualified reader acquisition costs, and conduct A/B testing to continuously improve content effectiveness.

• Develop weekly content calendars, maintain a trending topic database, and prepare performance reports with recommendations for future content strategies.

• Annual Leave
• EPF
• SOCSO
• EIS