Oversee wardrobe prep, accessory organization, and guidance to ensure seamless execution on shoot days.
Spearhead flat-lay styling, product pairing, and outfit coordination to maximize visual appeal across social media, e-commerce product pages, and digital lookbooks.
Collaborate with the retail and Marketing teams to ensure consistency between online content and in-store displays.
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Monitor competitor activities and develop alternative solutions in a timely manner.
Responsible to launch new products and achieve agreed launch metrics (SOVI & distribution reach) in respective channels.
Responsible for working with Regions/Key Account teams to define and develop appropriate channel and key customer execution of KPI targets. Support the construction of key commercial propositions for the specified category at the Channel level.
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Maintain and update digital assets including website content and brand pages, ensuring accuracy and relevance.
Work closely with designers, content creators, and agencies to deliver impactful and on-brand campaigns.
Support day-to-day e-commerce operations across platforms (Hai-O eStore, Lazada, Shopee), including product listings, pricing, promotions, and content updates.
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4Conduct market research, competitor benchmarking, and customer trend analysis to identify new marketing opportunities and improve campaign effectiveness.
Build and maintain strong relationships with tenants, vendors, agencies, sponsors, and internal stakeholders.
Collaborate with retail tenants to develop joint promotions, product launches, and marketing campaigns that drive customer engagement and sales.
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Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
Customer Journey Personalization: Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.
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Develop and identify trade marketing growth opportunities that are aligned with the brand and sales strategy based on strong consumer, category and retailer insight or understanding.
Ensure successful launch of new products- provide input pre launch; forecasting, distribution target, launch and post launch meetings. Drive implementation of the agreed trade marketing plans and tracking distribution channel/region agreed with Sales team with offtake analysis post launch.
Ensuring a strong link between the marketing and sales team to align all activities
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