- Develop and implement corporate branding, corporate communications and marketing communication (MarComm) strategies to strengthen the Group's corporate image and reputation.
- Lead the development and management of corporate branding materials, company profiles, website, social media platforms and digital marketing initiatives.
- Build and maintain strong relationships with clients, developers, consultants, industry partners, government agencies, media and other key stakeholders.
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Strategic Collaboration: Partner with internal creative teams and external agencies for media buying and high-energy on-ground activations.
Partnership Management: Act as a key liaison for external partners, including mall management, wholesale buyers, other brands, and diverse sales platforms.
Product Rollouts: Lead the marketing execution for new product launches, ensuring every store in our network is ready to wow our customers.
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Support marketing collateral preparation for sales presentations and events
Maintain sales and marketing records
About Our ClientAI HCM Technology Sdn. Bhd. is a leading HR technology company helping businesses across Malaysia and Southeast Asia transform the way they manage their workforce. With over 20 years of industry expertise, we develop AI-powered HR and payroll software while delivering innovative hardware solutions, including Smart Interactive Displays, to enhance workplace collaboration, productivity, and operational efficiency.
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- Lead the development and management of corporate branding materials, company profiles, website, social media platforms and digital marketing initiatives.
- Build and maintain strong relationships with clients, developers, consultants, industry partners, government agencies, media and other key stakeholders.
- Support business development initiatives through corporate presentations, project portfolios, proposal materials and marketing campaigns.
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Follow up consistently with prospective companies until appointments or agreements are secured.
Maintain and strengthen relationships with existing corporate and direct-panel clients.
Identify opportunities with universities, colleges, student residences, hostels and educational institutions for student healthcare arrangements and clinic partnerships.
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Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
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Be a strong lead in strategising, planning & executing on-ground activations / events in accordance to company’s marketing and brand direction, in order to effectively promote Taylor’s to the relevant target audience through events and promotion
Work proactively and independently to drive the vision of the brand, strategise and execute based on achieving 5 star customer experience at every touchpoint.
Be a strong lead who understands and able to analyze audience behavior, data, demographic information and usage analytics to strengthen brand messaging.
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Key coordinator between the department and project Sales & Marketing team to ensure all requirements of branding and communications materials are attended to.
Able to contribute and develop effective marketing plan and strategies in order to achieve sales target by actively participating in group discussions, provide constructive and creative ideas.