- Jalan Kuari Kuala Lumpur WP Kuala Lumpur Malaysia 56100

Working Location
Job Description
Requirements
Proven experience (1-2 years) in influencer marketing, managing campaigns from ideation to execution and reporting.
Demonstrated understanding of social media platforms (Instagram, TikTok, XiaoHongShu, etc.) and their respective influencer ecosystems.
Experience in developing and implementing digital marketing strategies, with a focus on performance marketing and measurable results.
Ability to analyze campaign data, identify trends, and provide actionable insights to optimize future strategies.
Strong understanding of community management principles and best practices for engaging with online audiences.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with influencers and stakeholders.
Familiarity with influencer marketing platforms and tools for campaign tracking and analysis.
A Diploma qualification is required, coupled with the specified years of relevant experience.
Responsibilities
Develop and execute comprehensive influencer marketing strategies aligned with LabX Digital's client objectives and brand guidelines.
Identify, vet, and onboard relevant influencers across various social media platforms (Instagram, TikTok, XiaoHongShu, etc.) to create authentic and engaging content.
Manage end-to-end influencer campaigns, including contract negotiation, content brief development, content review, and performance tracking.
Analyze campaign performance data, generate insightful reports, and provide recommendations for optimization to maximize ROI.
Build and maintain strong relationships with influencers, agencies, and key stakeholders within the digital marketing ecosystem.
Stay abreast of the latest trends, tools, and best practices in influencer marketing and social media to ensure innovative campaign execution.
Collaborate with the internal marketing and creative teams to ensure cohesive brand messaging and campaign integration across all channels.
Monitor social media conversations and brand mentions, engaging with the community and managing influencer-related feedback.
Benefits
TAMAN MIDAH
0.4 km
TAMAN PERTAMA
1.3 km
TAMAN MUTIARA
1.4 km
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