- Collect and analyze Web3 data related to cryptocurrencies, NFTs, and DeFi.
- Collaborate with cross-functional teams to provide data-driven suggestions on user journey and flow.
- Identify, measure, and interpret metrics related to marketing campaigns and products, effectively conveying outcomes to stakeholders through data visualization tools for informed decision-making.
Data Analysis and Visualisation - Extract and analyse data related to user behaviour, customer journeys, and marketing campaigns with Amplitude and Branch.io. Create dynamic dashboards and reports to communicate insights and trends to technical and non-technical stakeholders.
User Behaviour Analysis - Identify critical user categories and behaviours to enhance product features and user experience. Work with product development teams to put data-driven innovations into practice.