Plan, execute, and evaluate trade activation programmes across both Above-The-Line (ATL) and Below-The-Line (BTL) channels to drive footfall, sell-out, and brand visibility within these accounts.
Promote products, communicate trade marketing programs, introduce new launches, conduct product training, and drive new customer development in line with company strategy.
Track sales performance, profit margins, and inventory turnover across all channels, producing regular analysis and reports that are used to continuously optimize commercial strategy