Monitor and report on competitor activities, track performance against key performance indicators (KPIs) and sales plans, and maintain accurate customer and sales data within the Customer Relationship Management (CRM) system
Track, monitor and forecast normal and promotional stocks required to ensure fulfilment of stock required while maintaining a healthy stock holding at retail level.
Optimize Trade-Marketing Spend: Improve profit contribution of each account by effectively apportioning, phasing, and controlling trade support budgets.