Community Engagement: Manage online communities by responding to comments, fostering conversations, and ensuring the brand tone is consistently reflected.
Campaign Implementation: Lead the execution of digital campaigns from start to finish, aligning them with the marketing calendar and ensuring timely delivery.
Performance Analysis & Reporting: Track key social media metrics, providing insights and data-driven recommendations for optimizing performance and audience engagement.
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Community Engagement: Manage online communities by responding to comments, fostering conversations, and ensuring the brand tone is consistently reflected.
Campaign Implementation: Lead the execution of digital campaigns from start to finish, aligning them with the marketing calendar and ensuring timely delivery.
Performance Analysis & Reporting: Track key social media metrics, providing insights and data-driven recommendations for optimizing performance and audience engagement.
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Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
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Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
...
Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.
Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6-second view rate, and livestream traffic.
Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
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Collaborate with the admissions and academic teams to understand program offerings and target audience needs, translating these insights into effective marketing messages and campaigns.
Plan and execute offline marketing activities, such as open house events, community outreach programs, and print advertising, to support enrollment goals.
Conduct market research and competitor analysis to identify new marketing opportunities and stay abreast of industry trends in early childhood education and digital marketing.
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Collaborate with the admissions and academic teams to understand program offerings and target audience needs, translating these insights into effective marketing messages and campaigns.
Plan and execute offline marketing activities, such as open house events, community outreach programs, and print advertising, to support enrollment goals.
Conduct market research and competitor analysis to identify new marketing opportunities and stay abreast of industry trends in early childhood education and digital marketing.
...
Collaborate with the admissions and academic teams to understand program offerings and target audience needs, translating these insights into effective marketing messages and campaigns.
Plan and execute offline marketing activities, such as open house events, community outreach programs, and print advertising, to support enrollment goals.
Conduct market research and competitor analysis to identify new marketing opportunities and stay abreast of industry trends in early childhood education and digital marketing.
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