全职 Senior Marketing Executive 工作, 薪水 up to MYR 10,000, Joyce Couture Selangor 公司招聘中 - Ricebowl

BRAND & MARKETING MANAGER

We are looking for someone who can do more than manage marketing activities.

We need a leader who can turn business direction into a clear brand and marketing strategy, guide the team, and ensure execution is consistent, high-quality and commercially focused.

Requirements

• Proven experience in branding or marketing, preferably within fashion, lifestyle, beauty, retail or a related consumer industry.

• Strong understanding of brand positioning and brand consistency.

• Strong understanding of social media, particularly Instagram, TikTok, Facebook and Xiaohongshu / RED.

• Experience managing both online and offline marketing campaigns.

• Strong understanding of influencer, KOL and KOC marketing.

• Good visual taste and strong creative judgement.

• Able to evaluate photography, graphics, video, styling, storytelling and copywriting.

• Strong project management and execution skills.

• Proven ability to lead and develop a team.

• Commercially aware and comfortable working with KPIs and performance data.

• Strong communication, presentation and decision-making skills.

• Able to translate broad management direction into clear action plans.

• Able to work independently, take ownership and make recommendations.

KEY RESPONSIBILITIES

1. Brand & Marketing Direction

• Translate management direction into clear brand and marketing strategies.

• Ensure campaigns, content and communications are aligned with the brand positioning, tone and visual direction.

• Protect and continuously strengthen the JOYCE COUTURE brand.

2. Marketing Planning & Execution

• Develop and manage annual, quarterly and monthly marketing plans.

• Lead integrated online and offline campaigns, including launches, promotions, events and retail activities.

• Ensure projects are delivered on time, within budget and with clear objectives.

3. Social Media & Content

• Lead the overall strategy for Instagram, Facebook, TikTok, Xiaohongshu and other relevant channels.

• Guide content direction, storytelling, visuals and copy.

• Ensure content is both brand-relevant and commercially effective.

4. Creative Quality Control

• Review key creative outputs, including campaigns, graphics, photography, video, styling and copy.

• Maintain a consistent standard across all customer touchpoints.

• Provide clear feedback and direction to improve creative quality.

5. Team Leadership

• Lead, organise and develop the marketing and creative team.

• Set priorities, responsibilities, timelines and performance expectations.

• Build a culture of ownership, accountability and strong execution.

6. KOL, Partnerships & Offline Marketing

• Lead influencer, KOL/KOC, partnership and event strategies.

• Oversee retail marketing, customer events, collaborations and other offline activities.

• Ensure partnerships are aligned with both brand and business objectives.

7. Performance & Commercial Growth

• Monitor campaign, social media and overall marketing performance.

• Use data and customer insights to improve future strategies.

• Identify what should be improved, stopped or scaled.

• Ensure marketing contributes to brand growth, customer growth and sales.

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance