Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
CRM & Member Loyalty Ecosystem: Architect data-driven push notifications, automated email workflows, and SMS campaigns to maximize member database lifecycle value and incentivize recurring customer cohorts (breakfast, tea-time).
Performance Marketing & LSM Execution: Build and self-manage low-budget, high-impact geo-targeted paid ad campaigns (Meta, TikTok, Google Maps) within tight radii of physical outlets. Combine this with targeted Local Store Marketing (LSM) playbooks customized for distinct store formats (urban malls vs. suburban community hubs).
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•Adhere to company Program Management guidelines and project governance processes.
•Adopt to the project implementation SOP to develop, implement, and maintain a detailed project work plan, including appropriate controls, governance structures and monitoring to ensure on-time, on-budget, and quality outcomes.
•Responsible for providing progress reports/input on project status, capturing of risks and issues.
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Perform thorough impact and gap assessments, explicitly map out all the requirements, highlight the impacted items/SK Us, recommend necessary business actions, and flag potential operational bottlenecks.
Establish clear timelines, project scope, and regulatory milestones for market entry deliverables.
Manage local or external consultants proactively: gather localized regulatory insights, frame outcome-driven queries, ensure all aligned questions are fully addressed, and eliminate redundant back and forth.
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Strategic Project & Budget Management: Expert in managing timeline, budget, deliverables and milestone for partnership projects
Analytical & Data-Driven: Committed to using deep-dive metrics and behavioral insights to solve complex problems and drive evidence-based decision-making.
Adaptable & Results-Oriented: Thrives in fast-paced, evolving environments, with a relentless focus on delivering measurable outcomes and continuous improvement with strong target ownership
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Maintain an updated broad product, competitor and disease knowledge, pharmacy and therapeutic process knowledge in therapeutic area to build professional customer relationships and support sound clinical discussions.
Plan and manage weekly work schedules with Sales Manager to enable an efficient, effective work execution and achieve coverage and frequency targets (quantity & quality) and deliver agreed customer centric activities within operating budget
Develop and implement account plans in collaboration with internal stakeholders for assigned accounts and/or key customers to identify opportunities, gaining commitment from HCPs to identify unmet customer and patient needs and optimize account performance.
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Enable proactive benefit-risk management throughout the product lifecycle by translating global safety information into locally relevant insights and actions.
Support safety reporting and related PV activities required by Marketing Authorization Holders (MAHs), study sponsors and applicable local requirements.
Act as Locally Nominated Back-up Person for Pharmacovigilance
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Issue Resolution: Actively problem-solve and address any queries or compliance issues raised by local authorities to ensure swift approval.
Database Management: Maintain an accurate, up-to-date internal master tracking sheet monitoring permit progress, approval stages, and payment records.
Expiry Tracking: Ensure zero downtime for clients/properties by meticulously tracking license expiry dates and initiating renewal processes well in advance.
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Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant digital platforms to generate qualified leads and maximize ROI.
Monitor and analyze campaign performance, including CPC, CPL, CTR, ROAS, conversion rates, and campaign budgets, while implementing data-driven optimizations.
Develop and manage email marketing campaigns, including audience segmentation, subscriber management, marketing automation, and performance tracking.
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CRM & Member Loyalty Ecosystem: Architect data-driven push notifications, automated email workflows, and SMS campaigns to maximize member database lifecycle value and incentivize recurring customer cohorts (breakfast, tea-time).
Performance Marketing & LSM Execution: Build and self-manage low-budget, high-impact geo-targeted paid ad campaigns (Meta, TikTok, Google Maps) within tight radii of physical outlets. Combine this with targeted Local Store Marketing (LSM) playbooks customized for distinct store formats (urban malls vs. suburban community hubs).