Design, run, and scale growth experiments using a structured "hypothesize → test → learn → scale" loop to systematically improve activation rates, retention curves, and channel ROI.
Grow participant engagement and repeat participation: Develop CRM, reactivation, cross-promotion and lifecycle marketing initiatives that encourage participants to return for future events and stay engaged with the platform beyond a single race.
Use AI in the operating workflow. Apply AI tools to speed up tasks such as research, ideation, copy variations, creative analysis, reporting, and workflow automation. Develop repeatable ways of working and check outputs before they influence campaign decisions
You will develop and manage demand planning initiatives, working with Marketing, CRM, Product, and Solutions teams to improve customer lifecycle and grow the account base.
A diploma or degree in Marketing, Business, Communications, or a related field is preferred, though candidates with relevant skills and motivation are encouraged to apply.