Partner closely with Product, Lifecycle, Analytics, Data Science, and Data Engineering to translate growth opportunities into scalable strategies, capabilities, and experiences.
Design, run, and scale growth experiments using a structured "hypothesize → test → learn → scale" loop to systematically improve activation rates, retention curves, and channel ROI.
Build and maintain partnerships — establish long-term relationships with DeFi, L1/L2, LST, RWA partners, and institutional clients; land incentive campaigns, joint activities, protocol integrations, and institutional capital channels.
Strategy & Planning: Oversee forecasting, commercial KPI target setting, and the deployment of data-backed growth playbooks (ROI calculators, pitch decks) to local sales teams.