Drive User Growth and Conversion Track relevant account opening, funding, trading conversion, engagement and retention targets. Work with operations to improve user follow-up and conversion.
Own channel attribution and analysis. Build and maintain channel attribution — breaking trading volume down by channel, campaign, and incentive — and use data analysis to run volume breakdowns, channel ROI, and user segmentation to find the highest-leverage opportunities and guide resource allocation.
We are looking for a Growth Marketing Manager to drive the growth of our brands in the US market. Our paid advertising is currently managed by external agencies across Meta and Google, so this is not a hands-on media buying role. You will focus on broader marketing growth across social media, content, influencer marketing, D2C e-commerce and performance agency management, while working closely with management, internal teams and external partners.
Strategy & Planning: Oversee forecasting, commercial KPI target setting, and the deployment of data-backed growth playbooks (ROI calculators, pitch decks) to local sales teams.
Work hands-on with specialists across content, events, paid search and other channels to take campaigns from idea to market without losing strategic quality or pace.