Manage and optimize online advertising campaigns including its visual aspects across platforms like Facebook Ads, Google Ads, Tiktok Ads, Meta and other platforms, to maximize ROI.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Analyze digital marketing analytics and share insights for optimization.
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Manage and optimize online advertising campaigns including its visual aspects across platforms like Facebook Ads, Google Ads, Tiktok Ads, Meta and other platforms, to maximize ROI.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Analyze digital marketing analytics and share insights for optimization.
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To deploy both above-the-line and below-the-line marketing activities, which include Events, Webinar, Advertising, Press Relation, Thought Leadership, Social Media, Digital Marketing, Point of Sales material support etc.
Collaborate with Sales, Channel and Offer marketing to develop and execute holistic marketing communication campaigns that are well aligned to the core business strategy and overall brand strategy
Undertake a methodical and data-driven approach to facilitate post campaign analysis and global process compliancy
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Daily monitor and reply customer inquiries appropriately across all E-commerce platforms to ensure a reliable and consistent customer experience, aligned with best-practices. Manage to follow up with customers' requests, enquiries, orders etc
Daily monitor on product reviews / ratings and reply to queries to ensure customer satisfaction
Manage to come up with solutions by communicating with online platform's customer service
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Understand the role of creatives, messaging and audience in ads campaigns and be able to run A/B tests to identify the right combinations for optimum performance.
Conduct keyword research, content auditing, competitor analysis & content gap analysis, SEO forecasts and link building activities to discover content topics to drive consumer engagement and audience growth to websites.
To manage strategy and setup of all paid campaigns, on Google Marketing, Social Media and etc.
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4. To identify and connect with potential KOL’s on Instagram / Tiktok / Twitter to review products, and ensure posting based on brand and product guidelines.
5. To help initiate, plan and execute company events and brand’s campaigns.
6. To conduct live sessions to explain products on brand’s Tiktok Shop and/or Shopee.
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Write social media captions that speak to the company’s target audience.
Assist with the creation of dynamic and compelling written, graphic and video content that promotes audience interaction and increases presence on company social media platforms.
Stay updated on industry trends: Continuously research and stay up-to-date with the latest trends, developments, and emerging technologies in the gaming industry. Identify opportunities for innovation and improvement in marketing strategies and operations.
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