Prepare monthly and campaign reports covering content performance, audience engagement, and paid media results, while identifying opportunities for improvement.
Coordinate with internal teams to ensure timely and accurate delivery of social media content and assets.
Stay updated on platform updates, social trends, and emerging digital opportunities, and share relevant insights with the team.
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Conduct audience analysis, keyword research, competitor benchmarking, and A/B testing to improve campaign effectiveness and scalability.
Ensure accurate implementation of tracking systems, conversion events, pixels, UTM tagging, and attribution models across campaigns.
Prepare detailed performance reports, dashboards, and post-campaign analyses with actionable insights and strategic recommendations for clients and internal stakeholders.
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