Coordinate and manage marketing campaigns across online and offline channels, including social media, digital advertising, in-store promotions, and events.
Collaborate with sales, product development, and external agencies to create compelling marketing collateral, promotional materials, and point-of-sale materials (POSM) that resonate with the target audience.
Support the planning and implementation of paid social media advertising campaigns, including audience targeting, budget management, and performance tracking, to drive traffic and conversions.
Manage and optimize digital marketing campaigns across various platforms (e.g., social media, search engines, email) to ensure maximum reach and return on investment.
Conduct market research and competitor analysis to identify trends, opportunities, and potential threats, providing insights to inform marketing strategies.