Native-level Japanese language ability and deep lived understanding of Japanese culture and audience behaviour.
Professional working English sufficient to collaborate with JUO & NIR’s Singapore-based team and participate in bilingual stakeholder discussions.
4 or more years of relevant experience is preferred, although candidates with less experience and clear evidence of senior strategic ownership will be considered.
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1 to 2 years creating video content for a brand, agency, or a serious personal/creator account — a strong portfolio or account beats a long CV. Include links when you apply.
Proficient in shooting and editing short-form video, on phone and/or camera.
You understand hooks, pacing, and why some videos get saved and others get scrolled past.
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Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords.
Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert.
Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers.
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