Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords.
Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert.
Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers.
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Bachelor’s degree (preferably in Marketing, Advertising, or Communication) with 2 to 4 years of experience in a Marketing or Account Management role.Experience with heavy vendor/KOL reporting or agency environments is a major plus; fresh graduates with relevant internship experience are also welcome.
Exceptional written and verbal communication skills in English and Bahasa Malaysia to lead content localization. Must be a persuasive communicator who can build rapport quickly and confidently negotiate with external vendors.Mandarin proficiency will be an advantage.
A highly organized professional with a "hawk eye" for detail and a strong analytical mindset. Comfortable managing spreadsheets, budgets, and T&Cs while looking past surface-level "likes" to focus on conversion data, efficiency, and ROI.
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