Engineering: 10+ years professional software engineering. Strong CS fundamentals. Strong TypeScript/JavaScript and Python. Extensive backend engineering. React/Next.js. Production-scale systems, distributed systems, databases, data-intensive applications, production deployment and operations.
AI / Agentic Systems: strong hands-on experience with several of — Claude/Anthropic, LLM APIs, agentic workflows, tool-using agents, function calling, multi-agent systems, agent memory, RAG, planning systems, reflection loops, evaluation frameworks, autonomous workflows, AI experimentation, LLM observability, prompt optimization, model routing.
We are particularly interested in engineers who have built these systems themselves, not engineers who have only read about them. You should be able to show us production AI systems, agents executing real tasks, complex tool-use workflows, autonomous or semi-autonomous systems, AI evaluation systems, self-improving workflows, and large-scale distributed systems.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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