Experience: Else 3 years of progressive, cross-functional marketing experience, with at least 3–5 years in a senior leadership role managing multi-brand portfolios (FMCG, Corporate B2B, and D2C experience is highly valued).
Strategic Capability: Proven capability to design 360 marketing roadmaps while simultaneously leading granular, lower-funnel social commerce conversion strategies (Shopee, Lazada, TikTok Shop).
Community Builder: Strong knowledge of community-led growth, influencer ecosystems, and modern D2C relational marketing.
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