Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
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Identify the critical cost area and propose cost improvement to business units.
Evaluating previous budgets and expenditures to develop and implement future budgets.
Liaise with business units to provide insights into performance and efficiency to facilitate achievement of departmental Key Performance Indicators (KPI).
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Develop and evolve creative templates, design systems, and visual frameworksto improve design consistency, scalability, and team efficiency.
Lead the creative direction and execution of key campaigns, including product launches, photoshoots, animations, website visuals, landing pages, and EDMs.Animation and UI/UX experience.
Partner closely with Brand, Marketing, Product, and Growth Teams to translate commercial objectives into impactful creative solutions delivered on time.
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Identify the critical cost area and propose cost improvement to business units.
Evaluating previous budgets and expenditures to develop and implement future budgets.
Liaise with business units to provide insights into performance and efficiency to facilitate achievement of departmental Key Performance Indicators (KPI).
...
Be proactive in talent mapping by identify potential candidates for key roles before the need arises and maintain detailed records of high-potential talent in a centralized database.
Engage with candidates throughout the recruitment process, providing timely updates, addressing inquiries, and ensuring a positive candidate experience.
Create and manage recruitment marketing campaigns for job openings/ future talents across various platforms (e.g., LinkedIn, job boards, social media, professional network, campaign marketing, etc).
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Develop and evolve creative templates, design systems, and visual frameworksto improve design consistency, scalability, and team efficiency.
Lead the creative direction and execution of key campaigns, including product launches, photoshoots, animations, website visuals, landing pages, and EDMs.Animation and UI/UX experience.
Partner closely with Brand, Marketing, Product, and Growth Teams to translate commercial objectives into impactful creative solutions delivered on time.
...
Develop and evolve creative templates, design systems, and visual frameworksto improve design consistency, scalability, and team efficiency.
Lead the creative direction and execution of key campaigns, including product launches, photoshoots, animations, website visuals, landing pages, and EDMs.Animation and UI/UX experience.
Partner closely with Brand, Marketing, Product, and Growth Teams to translate commercial objectives into impactful creative solutions delivered on time.
...
Work closely with leadership and key teams to align priorities, provide project visibility, and remove bottlenecks.
Analyze current product preparation workflows and identify opportunities to streamline and reduce in-store complexity
Develop, test and standardize best practice SOPs for product execution and rollout, including but not limited to product launch management, own end to end product launch process and commercialisation timeline
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Work closely with leadership and key teams to align priorities, provide project visibility, and remove bottlenecks.
Analyze current product preparation workflows and identify opportunities to streamline and reduce in-store complexity
Develop, test and standardize best practice SOPs for product execution and rollout, including but not limited to product launch management, own end to end product launch process and commercialisation timeline
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Drive the evolution of store experiences and IP-led activations, ensuring they deliver both strong brand expression and measurable business impact in each market.
Work closely with Business Units to ensure integrated brand experiences.
Run workshops and facilitate cross-market knowledge sharing, bringing learnings from one country to inspire and support others, whilst equipping them with practical tools and skills.
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Drive the evolution of store experiences and IP-led activations, ensuring they deliver both strong brand expression and measurable business impact in each market.
Work closely with Business Units to ensure integrated brand experiences.
Run workshops and facilitate cross-market knowledge sharing, bringing learnings from one country to inspire and support others, whilst equipping them with practical tools and skills.
...
Identify the critical cost area and propose cost improvement to business units.
Evaluating previous budgets and expenditures to develop and implement future budgets.
Liaise with business units to provide insights into performance and efficiency to facilitate achievement of departmental Key Performance Indicators (KPI).
...
Tech-Driven R&D: Utilize data from our mobile app and sales analytics to iterate on menu offerings and localized tastes.
Supplier Technical Vetting: Lead the technical qualification of raw material suppliers (eg. cocoa, syrups, milk alternatives) to ensure they meet our high-quality benchmarks.
Relationship Management: Build deep partnerships with vendors to ensure supply resilience and early access to innovative ingredients.
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Analyse user behaviour across onboarding, activation, repeat purchase, and long-term retention stages, evaluate triggers that influence habit formation and repeat purchase behaviour.
Translate insights into recommendations for lifecycle improvements (activation nudges, habit loops, repeat triggers).
Evaluate user sensitivity to promotions, points, loyalty rewards, and price changes by market.
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Use lighting, shading and camera techniques to improve the visual quality of animations.
Participate in proposing the visual animation, pre-production planning, including storyboarding, animatics and concept development.
Coordinate with cross-functional teams, including designers and marketing managers, to ensure content meets project requirements and deadlines and collaborate with the marketing team to develop and execute creative concepts for campaigns and promotions.
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Identify the critical cost area and propose cost improvement to business units.
Evaluating previous budgets and expenditures to develop and implement future budgets.
Liaise with business units to provide insights into performance and efficiency to facilitate achievement of departmental Key Performance Indicators (KPI).
...
Identify the critical cost area and propose cost improvement to business units.
Evaluating previous budgets and expenditures to develop and implement future budgets.
Liaise with business units to provide insights into performance and efficiency to facilitate achievement of departmental Key Performance Indicators (KPI).
...
Drive the evolution of store experiences and IP-led activations, ensuring they deliver both strong brand expression and measurable business impact in each market.
Work closely with Business Units to ensure integrated brand experiences.
Run workshops and facilitate cross-market knowledge sharing, bringing learnings from one country to inspire and support others, whilst equipping them with practical tools and skills.
...