Create strong talent pipelines for current and future roles through diverse sourcing strategies; advocate, educate, and influence key stakeholders on diversity strategy, process, engagement, and conversion throughout the candidate lifecycle.
Articulate and represent the employer value proposition via candidate interactions, networking events, and professional networks.
Leverage data-driven analytics and reporting to provide updates to key business stakeholders, driving decisions and shaping recruiting activities.
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Help run structured creative and campaign tests by setting them up, tracking results, and pulling findings together for the Senior Specialist to act on.
Support weekly and monthly performance reporting across spend, revenue, ROAS, CPA and funnel metrics, keeping it clean, accurate and up to date.
Contribute to campaign, audience and creative-level deep-dives by pulling and organising the underlying data.
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Help run structured creative and campaign tests by setting them up, tracking results, and pulling findings together for the Senior Specialist to act on.
Support weekly and monthly performance reporting across spend, revenue, ROAS, CPA and funnel metrics, keeping it clean, accurate and up to date.
Contribute to campaign, audience and creative-level deep-dives by pulling and organising the underlying data.
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Two or more years running paid media in an agency or in-house, with hands-on time in both Google Ads and Meta Ads Manager
You should be able to read an account and form a view. Given a campaign with a rising cost per lead, we want to know where you would look first and why. Strong written English for ad copy. Comfortable in spreadsheets.
Collaborates with CRM, Commercial and regional teams to deliver seamless consumer experiences across paid, owned and lifecycle marketing channels.
Activates first party data to personalise communications and improve campaign performance across the customer lifecycle.
Manages digital campaigns from planning through execution, working closely with media and creative agencies to ensure timely delivery of high quality assets.
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Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices
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Own the Google agenda — building and presenting regular POVs, audits, and updates to clients as the landscape evolves
Lead exploration and pilot strategy for emerging channels (Reddit, Pinterest, and similar platforms) — identifying where the brand should test, scale, or pass
Work directly with the Strategy / Planning teams in diagnosing the execution KPIs and benchmarks (e.g. audience definitions, reach / frequency corridors, fit-for-purpose content requirements, bidding strategy, in-campaign optimization principles, etc.)
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