Stay ahead of platform developments, audience shifts, and emerging acquisition channels - bringing a point of view to the Head of Marketing, not just awareness of what changed.
Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability.
- Thought Leadership: Position the company and its executives as industry leaders. Oversee the creation of white papers, research reports, op-eds, and blog posts.
Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value.
Content and communications skills, including marketing copywriting, storytelling, content strategy, and overseeing social media or thought leadership initiatives.