Sales Strategy & Execution: Develop and implement effective sales strategies to achieve revenue targets for fresh figs and fig-based products. This includes setting sales targets, forecasting demand, and managing the sales pipeline.
Customer Acquisition & Management: Proactively identify, target, and secure new business opportunities, including wholesale accounts (e.g., supermarkets, hotels, restaurants), retailers, and direct-to-consumer channels. Build and maintain strong, long-term relationships with all clients .
Account Management: Manage existing accounts, process orders, handle customer inquiries, and ensure timely delivery and fulfillment in coordination with farm operations and logistics teams .
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Content optimization - Identifying the best copy, content format, structure and posting time to optimize the content performance organically on social media channels.
Community management - Manage online communities such as inbox, DMs, IG stories for our clients' platforms.
Analytics & reporting - Prepare analytics reports for our clients, as well as the monthly content briefs.
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To work closely with the sales team on brand/product selling messages by implementing effective brand/product promotional programmes and creative campaigns.
To meet and satisfy the sales demand for stocks at optimum costs by planning and forecasting monthly and yearly sales budgets and ensuring smooth supply and delivery from Principals.
To ensure advertising and promotional costs are in line with agreed budget by constant monitoring and control of costs.
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