Partner with Senior Demand Leads, Demand Planners, Business Units (BUs), Finance, Regulatory, Quality and upstream production planners, other stakeholders to align on market needs under one set of data.
Work closely with Demand Planners and Senior Demand Leads to ensure a lean effective planning cycle
Actively participate in campaign kick-off meetings and go-to-market planning with clients, bringing insights around timing, tactics, and audience segmentation.
Ensure seamless lead handoff and alignment with client Sales teams, with clarity around lead qualification criteria and campaign intent.
Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
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Develop and strengthen the company’s digital brand presence to enhance overall brand image and reputation.
Ensure consistent brand messaging and visual identity across all online marketing channels.
Develop and execute online marketing activities, including website content, social media, email campaigns, online advertising and mobile marketing.
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Work closely with marketing to craft, conceptualize and execute persuasive, effective and impactful thematic, seasonal graphic design visual work to support the brand’s marketing endeavors.
Possess strong market awareness, staying updated on industry trends, consumer preferences, and competitor activities to ensure designs remain relevant and aligned with current trends.
Utilize AI tools to support visual merchandising concepts, design development, and workflow efficiency.
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Work closely with marketing to craft, conceptualize and execute persuasive, effective and impactful thematic, seasonal graphic design visual work to support the brand’s marketing endeavors.
Possess strong market awareness, staying updated on industry trends, consumer preferences, and competitor activities to ensure designs remain relevant and aligned with current trends.
Utilize AI tools to support visual merchandising concepts, design development, and workflow efficiency.
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Conduct audience analysis, keyword research, competitor benchmarking, and A/B testing to improve campaign effectiveness and scalability.
Ensure accurate implementation of tracking systems, conversion events, pixels, UTM tagging, and attribution models across campaigns.
Prepare detailed performance reports, dashboards, and post-campaign analyses with actionable insights and strategic recommendations for clients and internal stakeholders.
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