Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
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Market Research / 市场研究Assist in researching relevant industries, market trends, competitors, and periodically collecting useful market data and insights.协助进行相关行业、市场趋势及竞争对手研究,并定期收集与整理市场数据及资讯。
Digital Content & Campaign Ideas / 数码内容与创意策划Develop content ideas for digital campaigns based on data analysis and support the implementation of campaign activities.根据数据分析提出数码营销活动的内容创意,并协助执行相关活动。
Social Media & Content Creation / 社交媒体与内容创作Monitor social media channels, keep an eye on trending topics, and support content creation — including video production/editing and basic design work.协助管理及观察社交媒体平台与热门趋势,并参与内容创作,包括影片拍摄/剪辑及基本设计工作。
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