Build the Convenience Store (CVS) channel from ground zero, taking total business development ownership to prospect, pitch, and secure new brand listings.
Target major CVS networks (e.g., 7-Eleven, FamilyMart, myNEWS, CU) as the primary focus, while expanding secondarily into national Petrol Mart accounts.
Lead commercial negotiations, including listing fees, trading terms agreements (TTA), promotional funding, retail margins, and campaign mechanics.
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You will manage a portfolio of enterprise-level F&B merchants, combining strategic account planning with hands-on partnership to drive revenue growth and merchant retention.
You'll pitch marketing campaigns, launch new products, and lead business reviews that shape how these merchants grow with Grab.
This role requires both analytical rigor and relationship-building excellence, powered by strong data literacy and comfort working with modern automation and AI tools to scale your impact.
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Plan, execute, and evaluate trade activation programmes across both Above-The-Line (ATL) and Below-The-Line (BTL) channels to drive footfall, sell-out, and brand visibility within these accounts.
Coordinate in-store BTL activities such as counter promotions, pharmacist detailing, patient education corners, bundling, and point-of-sale materials in coordination with the brand and trade marketing teams.
Align ATL support (digital, social, and mass-media campaigns) with in-store BTL execution to ensure a consistent go-to-market push at account level.
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Grow the business both locally and regionally through a strategic account management approach and look to continuously improve the planning and execution of activities planned by our clients.
Key responsibility is to establish and maintain relationships with identified clients, both new and existing. Hosting of regular POV meetings with the client to share insights and extend the value creation will be expected of you.
Forge relationships with new clients and strengthen those with existing clients through the implementation of communication plans, thus creating strong visibility to the strategic support that is provided.
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Manage inbound inventory processes by raising Purchase Orders and Inbound Delivery documents, ensuring products are accurately received, recorded, and stored in accordance with company procedures.
Ensure compliance with regulatory and quality standards, including company SOPs, ISO, GSDP, GDP, GDPMD, GMP, Code of Conduct, 5S, and EHS requirements.
Monitor and execute inventory-related transactions and reporting, including expiry stock write-offs, product quality holds, product recalls, branch transfers, and SAP transactions, while preparing accurate and timely reports for clients and management.
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Recommend products and services (value proposition) that match customers strategic and tactical directions.
Initiate contract negotiations, including terms and conditions, product offers and pricing in line with overall product and pricing strategies and guidelines.
Monitor profitability, sales rebate spending, operational costs and accruals for assigned accounts, subsequently review with finance to highlight any deviations from previously agreed plans.
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Strategic Account Ownership: Serve as the primary lead for assigned pharmacy chains, taking key account accountability for Watsons alongside key regional networks (including HTM and Megakulim).
Joint Business Planning: Formulate, implement, and track annual, quarterly, and monthly customer business plans to achieve sales targets, margin targets, and brand distribution goals.
Commercial Negotiations: Lead promotional negotiations, new product listings, shelf space allocation, secondary displays, and trading terms agreements.
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