Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
...
Monitor social media trends and competitors to generate fresh content ideas
Use AI tools to support content creation, copywriting, proofreading, and campaign ideas
Support the marketing of media outlets by monitoring the results of content delivered on social media platforms using analytics tools to identify trends and key learnings
...