Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
To ensure optimum balance between various marketing activities:
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To responsible for sales growth and customers development of assigned Market Sector, Key Customer and New Market Development.
To lead, direct & provide training to a team of staff in penetrating target markets and meeting sales target, developing new opportunities and enhancing customer relationship.
Embrace the Group's vision and develop customer value and customer care-driven culture.
Support and promote the Group’s core values: Interaction, Reliability, and Innovation.
Develop the business within your region, as per guidelines of the Functional Unit, supported by the local General Manager, and in full cooperation with your partners and the other Functional Unit BLMs.
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Prepare, maintain, and regularly update Account Plans for both existing and prospective customers to support strategic account development.
Develop accurate sales forecasts (weekly/monthly), and ensure timely submission of proposals, tenders, and quotations.
Proactively gather and provide feedback on network performance, service quality, and customer issues to relevant stakeholders for continuous improvement.
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Identify and explore opportunities for new product introductions and product expansion, while managing the contract renewal process to protect and grow client relationships
Take decisive and timely action to resolve clients' operational issues and service complaints, ensuring consistently high levels of client satisfaction
Plan and manage regular business communications and business review meetings with clients' management teams to maintain strategic alignment and drive joint outcomes
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Strategic Account Ownership: Serve as the primary lead for assigned pharmacy chains, taking key account accountability for Watsons alongside key regional networks (including HTM and Megakulim).
Joint Business Planning: Formulate, implement, and track annual, quarterly, and monthly customer business plans to achieve sales targets, margin targets, and brand distribution goals.
Commercial Negotiations: Lead promotional negotiations, new product listings, shelf space allocation, secondary displays, and trading terms agreements.
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Write credit applications for new account acquisition and ensure timely review and renewal of existing accounts.
Ensure acceptable asset quality of existing portfolio by being pro-active and up-to-date in terms of market intelligence in relation to accounts and industry of portfolio managed.
Work closely with product partners including Trade Services, Global Markets, and Deposit & Liability Management in order to meet financial and banking requirements of clients in a wholesome manner.
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The Marketing Manager cum Product Specialist is a full-time, on-site role based in Subang Jaya. This position is responsible for planning and executing marketing strategies for Power Tools and Accessories
The role will manage product-related activities such as defining service features, collaborating with internal teams to improve offerings, and supporting sales with product presentations and proposals. The individual will also coordinate marketing campaigns, track performance metrics, maintain strong relationships with clients, and provide product expertise during client meetings to drive revenue growth.
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