To formulate and implement business strategies to achieve sales target and growth.
To develop and build strong relationships with business partners.
Understand customer requirements and provide solutions that meet their needs by conducting regular customer visits and presentations to promote products and services.
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Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
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