Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
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Support the creation of marketing campaigns across multiple channels, including digital, social media, events, and content marketing.
Monitor and lead SEO and user engagement, suggesting content optimization strategies.
Stay up-to-date with social media and industry trends while developing and implementing comprehensive marketing plans and strategies to achieve sales targets and KPI
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Support the creation of marketing campaigns across multiple channels, including digital, social media, events, and content marketing.
Monitor and lead SEO and user engagement, suggesting content optimization strategies.
Stay up-to-date with social media and industry trends while developing and implementing comprehensive marketing plans and strategies to achieve sales targets and KPI
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Support the creation of marketing campaigns across multiple channels, including digital, social media, events, and content marketing.
Monitor and lead SEO and user engagement, suggesting content optimization strategies.
Stay up-to-date with social media and industry trends while developing and implementing comprehensive marketing plans and strategies to achieve sales targets and KPI
...
Support the creation of marketing campaigns across multiple channels, including digital, social media, events, and content marketing.
Monitor and lead SEO and user engagement, suggesting content optimization strategies.
Stay up-to-date with social media and industry trends while developing and implementing comprehensive marketing plans and strategies to achieve sales targets and KPI
...
Proactively plan creative, compelling, and targeted digital communications activity and campaigns
Manage the creation and implementation of engaging content on the hotel’s website and social media channels, email campaigns and digital advertising
Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions
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Develop, plan and execute digital marketing strategies to drive brand awareness, user acquisition, and engagement across digital channels, including, but not limited to, PPC, SEO & ASO, email marketing, social media, and display advertising. Monitor and optimise campaign performance to maximise return on investment (ROI) and return on ad spend (ROAS).
Analyse and Reporting:
Utilize analytical tools to measure the effectiveness of marketing campaigns and report on campaign performance and user engagement data. Prepare regular reports to track key performance metrics and identify areas for improvement.
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Manage the creation and implementation of engaging content on the hotel’s website and social media channels, email campaigns and digital advertising
Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions
Monitor and analyse the performance of OTAs platform and performance marketing providing regular reports and optimise the performance
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marketer to reimagine and develop the future of healthcare with us. Fit and leadership qualities are of utmost importance, and we always reward passion and dedication with opportunities for professional and personal growth. Most importantly, we respect and value our teammates, and we look forward to meeting like-minded individuals like yourself.
What will you be doing?
Identify conversion points and implement campaigns / tactics to optimise the conversion of the WhiteCoat corporate and retail base
Measure and report on the performance of all conversion initiatives, and perform optimisation for subsequent efforts
Develop, grow and optimise WhiteCoat’s inbound and outbound marketing communications efforts
Implement and ensure consistency in the WhiteCoat tone of voice and brand identity across all communications platforms]
You will be primarily responsible for optimising the conversion of WhiteCoat’s corporate and retail base, as well as internal and external facing communications. Your tasks include (and are not necessarily limited to):
Propose new and creative growth strategies via partner engagements and campaign initiatives to optimise lead-to-customer conversion rate through each conversion path
Work with measurement tools to identify critical conversion points and drop off points to increase funnel marketing efficiencies
Measure and report monthly performance of all corporate conversion campaigns, and assess against goals (ROI and KPIs) to recommend and implement said improvements
Brainstorm new and creative growth strategies through digital marketing and content driven strategy
Oversee and measure performance of content marketing vertical (email marketing and social media) against goals (ROI and KPIs)
Identify trends and insights (including competitors and best practices), and optimise spend and performance based on the insights
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Manage the creation and implementation of engaging content on the hotel’s website and social media channels, email campaigns and digital advertising
Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions
Monitor and analyse the performance of OTAs platform and performance marketing providing regular reports and optimise the performance
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