Responsible in maintaining communication content and setup in the target social media channels to ensure compliance with brand guidelines, as well as regional legal and regulatory requirements.
Tracking, preparing, monitoring and presenting accurate and updated social media analytic data and performance reports as well as other relevant market trends and competitors' information.
Work closely with related stakeholders on social media and online marketing campaigns.
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Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
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