DC Cloud Hiring! Full Time Senior Marketing Lead in Selangor, Earn up to MYR 7,000 - Ricebowl

• Develop and execute comprehensive marketing strategies aligned with DC Cloud Sdn Bhd's business objectives in the e-commerce and online industry.

• Conduct in-depth market research and analysis to identify target audiences, market trends, and competitive landscapes within Malaysia and relevant regions.

• Lead and manage all marketing campaigns across various channels, including digital (SEO, SEM, social media, email marketing) and traditional, ensuring effective brand positioning and customer engagement.

• Oversee the creation of compelling marketing collateral, website content, and social media posts that resonate with local audiences and reflect the company's brand identity.

• Analyze marketing campaign performance, track key metrics (ROI, conversion rates, customer acquisition cost), and provide regular reports with actionable insights to senior management.

• Collaborate with sales, product development, and customer service teams to ensure a cohesive and integrated customer experience.

• Manage the marketing budget effectively, allocating resources to maximize impact and achieve set goals.

• Stay abreast of the latest marketing technologies, tools, and best practices, particularly those relevant to the e-commerce and online sectors in Malaysia.

• Ensure all marketing activities comply with local regulations and cultural nuances in Malaysia.

Senior Marketing Lead

The Product Marketing Lead is responsible for turning products into meaningful customer experiences — not just selling items, but creating emotional connection, clear understanding, and consistent storytelling across all touchpoints.

Core Responsibilities

• Define product personality, story, emotional angle, and target audience

• Develop clear product positioning, messaging, and key selling points

• Align products with campaigns, branding, visuals, and storytelling

• Work closely with Product, Narrative, Graphic, Campaign, Retail, and Customer Experience teams

• Ensure consistent product communication across:
  
  

• Shopee

• TikTok

• Instagram

• Website

• Retail stores

Customer Experience Focus

Responsible for improving customer experience:

• Before purchase → product clarity & interest

• During purchase → confidence & easy decision-making

• After purchase → added value such as:
  
  

• care tips

• styling ideas

• educational content

• QR guides

• product stories

Cross-Department Alignment

Ensure all departments deliver the same product message and brand tone consistently:

• Marketing

• Social Media

• Graphic Team

• Retail Staff

• Customer Service

Key Deliverables

• Product storytelling & campaign integration

• Product briefing system for internal teams

• Retail product explanation scripts

• Product education system

• Visual merchandising collaboration

• Product experience consistency online & offline

KPI / Success Measurement

• Product story quality & emotional connection

• Message clarity across platforms

• Customer experience value creation

• Campaign alignment

• Conversion & sales impact improvement

Overall Role Objective

To ensure every product has:

• Meaning

• Clear positioning

• Strong storytelling

• Consistent delivery

• Better customer connection and buying experience

This role acts as the owner of the product experience, ensuring customers understand, connect with, and value the product throughout their journey.

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance
• Casual Wear
• Compassionate Leave
• Company Trip
• Employee Discount on company products/services
• Company Activities