Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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Lead content development across websites, blogs, email campaigns, social media and other digital channels, ensuring brand alignment and relevance with the support of marketing agencies.
Manage website performance, SEO optimisation, and user experience improvements.
Lead and execute email marketing and marketing automation strategy, ensuring contents are updated and ensuring marketing automation journey follows industry best practice
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Dual-Market Strategy: Plan, execute, and optimize paid ad campaigns tailored separately for the local Malaysian market and key foreign student segments in our growing global market.
Cross-Platform Management: Manage daily operations across both local/Western platforms (Facebook, Instagram, Google Ads, TikTok) and international platforms (Xiaohongshu/Rednote, Douyin, WeChat).
Localized Content Creation: Produce engaging graphics, short-form videos (Reels/TikTok/XHS), and compelling copy adapted to diverse student demographics.
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Manage social media accounts like TikTok, Instagram, and Facebook, stay updated with trends and create content, video to promote products on social media.
Design, execute, and measure multi-channel marketing campaigns using Salesforce Marketing Cloud.
Monitor campaign performance metrics, such as click-through rates, conversion rates, and customer engagement, and provide recommendations for optimization.
Maintain accurate and up-to-date customer data within the CRM system (Salesforce Marketing Cloud).
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