Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Perform on-page SEO audits, including meta titles, meta descriptions, H1/H2 structure, internal linking, content quality, and keyword relevance.
Support technical SEO checks, including crawlability, indexability, broken links, redirects, canonical tags, sitemap, robots.txt, and page speed.
Review website content and provide recommendations for content expansion, keyword optimisation, search intent alignment, and GEO/AI search optimisation.
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Perform on-page SEO audits, including meta titles, meta descriptions, H1/H2 structure, internal linking, content quality, and keyword relevance.
Support technical SEO checks, including crawlability, indexability, broken links, redirects, canonical tags, sitemap, robots.txt, and page speed.
Review website content and provide recommendations for content expansion, keyword optimisation, search intent alignment, and GEO/AI search optimisation.
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Perform on-page SEO audits, including meta titles, meta descriptions, H1/H2 structure, internal linking, content quality, and keyword relevance.
Support technical SEO checks, including crawlability, indexability, broken links, redirects, canonical tags, sitemap, robots.txt, and page speed.
Review website content and provide recommendations for content expansion, keyword optimisation, search intent alignment, and GEO/AI search optimisation.
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Perform on-page SEO audits, including meta titles, meta descriptions, H1/H2 structure, internal linking, content quality, and keyword relevance.
Support technical SEO checks, including crawlability, indexability, broken links, redirects, canonical tags, sitemap, robots.txt, and page speed.
Review website content and provide recommendations for content expansion, keyword optimisation, search intent alignment, and GEO/AI search optimisation.
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Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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Develop and execute incrementality measurement studies to isolate true campaign impact, including A/B testing, holdout analysis, and matched market approaches for paid marketing campaigns.
Build and maintain Media Mix Modeling (MMM) frameworks to quantify the impact of paid marketing spend across channels, optimize budget allocation, and forecast campaign performance.
Design and conduct geo-lift studies to measure causal impact of paid marketing initiatives at regional or market levels, supporting strategic decision-making and ROI validation.
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Own the Business Intelligence and reporting ecosystem — define standards for dashboards, metrics, and KPI definitions so the business works from a single source of truth.
Establish and govern a consistent metrics layer (semantic definitions, naming, calculation logic) to prevent conflicting numbers across teams.
Oversee development and maintenance of executive, operational, and self-service dashboards.
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Maintaining master mapping (Product, Customer, Sales Representative) for IMS Dashboard. Ensuring data is matching versus distributor portal
Managing Veeva CRM to support MCCP upload, data maintenance and troubleshooting if required. Aim to have highest data accuracy, well crafted SOP and data completeness. At one point to be able to provide training for end users
Assist SFE Manager in Profiling, Segmentation and Targeting which includes working with multifunctional team to assess potential through survey and to match sales through ZP Ship to code
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Own the Business Intelligence and reporting ecosystem — define standards for dashboards, metrics, and KPI definitions so the business works from a single source of truth.
Establish and govern a consistent metrics layer (semantic definitions, naming, calculation logic) to prevent conflicting numbers across teams.
Oversee development and maintenance of executive, operational, and self-service dashboards.
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MINIMUM ACADEMIC / PROFESSIONAL QUALIFICATIONCandidate must possess at least bachelor’s degree in Data Analytics, Information Technology, or any other similar courses
RELATED EXPERIENCE
At least 3 of relevant experience in data analytics work, creating and implementing effective data visualization, dashboards, and reports.
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Experience or demonstrated capability in developing AI solutions, Copilot solutions or AI agents, preferably within Microsoft 365 or similar environments.
Good understanding of data sources, data extraction, transformation and integration.
Strong analytical and problem-solving skills, with the ability to identify manual or repetitive processes and translate them into automation opportunities.
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