Identify the critical cost area and propose cost improvement to business units.
Evaluating previous budgets and expenditures to develop and implement future budgets.
Liaise with business units to provide insights into performance and efficiency to facilitate achievement of departmental Key Performance Indicators (KPI).
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Analyse user behaviour across onboarding, activation, repeat purchase, and long-term retention stages, evaluate triggers that influence habit formation and repeat purchase behaviour.
Translate insights into recommendations for lifecycle improvements (activation nudges, habit loops, repeat triggers).
Evaluate user sensitivity to promotions, points, loyalty rewards, and price changes by market.
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Identify the critical cost area and propose cost improvement to business units.
Evaluating previous budgets and expenditures to develop and implement future budgets.
Liaise with business units to provide insights into performance and efficiency to facilitate achievement of departmental Key Performance Indicators (KPI).
...
Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
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Event Optimization: Direct the BD team during live pop-ups, fairs, and events to implement high-converting, gamified retail tactics.
Data-Driven Iteration: Constantly run experiments on user acquisition costs (CAC) and customer lifetime value (LTV) to build frictionless paths to purchase.
Weaponize Data: Use internal AI community data to identify pipeline bottlenecks and validate new sales initiatives.
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Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
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Creative Media Design – Design engaging posts, reels, posters, and digital flyers for business announcements, sales events, and new product launches.
Asset Organization – Maintain an orderly and organized digital library of all raw and edited visual assets for immediate marketing and store applications.
Order Fulfillment – Oversee daily incoming orders, including packaging and fulfillment processes.
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Creative Media Design – Design engaging posts, reels, posters, and digital flyers for business announcements, sales events, and new product launches.
Asset Organization – Maintain an orderly and organized digital library of all raw and edited visual assets for immediate marketing and store applications.
Order Fulfillment – Oversee daily incoming orders, including packaging and fulfillment processes.
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