Coordinate and manage marketing campaigns across online and offline channels, including social media, digital advertising, in-store promotions, and events.
Manage and optimize TikTok Live operations, including host briefing, sales mechanics, and live performance tracking; provide strategic recommendations to improve conversion.
Build and maintain the twelve-month marketing calendar covering campaigns, product launches, promotions, festive seasons, activations, outlet openings, KOL releases, app campaigns and IP collaborations.
Develop short-, medium-, and long-term crew manpower plans in line with flight schedules, fleet expansion, route development, and business growth projections.
Creative Testing & Account Health: Experiment with new angles, creatives, and ad funnels, while ensuring smooth daily ad delivery and account stability.
Creative Testing & Account Health: Experiment with new angles, creatives, and ad funnels, while ensuring smooth daily ad delivery and account stability.
Creative Testing & Account Health: Experiment with new angles, creatives, and ad funnels, while ensuring smooth daily ad delivery and account stability.
Creative Testing & Account Health: Experiment with new angles, creatives, and ad funnels, while ensuring smooth daily ad delivery and account stability.