Develop and implement CRM strategies, including customer segmentation, lifecycle marketing, loyalty programmes, and personalised campaigns to improve customer engagement and retention.
Drive mobile app growth through user acquisition, activation, engagement, and retention campaigns while improving app usage and customer experience.
Enhance the end-to-end customer journey across website, mobile app, CRM, and other digital touchpoints by identifying friction points and implementing continuous improvements....
Content Calendar Management
Campaign Coordination
Brand Awareness & Positioning
Community Engagement
Trend Research
Influencer/KOL Coordination
Project & Time Management
Ability to work under tight deadlines
Teamwork and collaboration
Problem-solving and adaptability
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership....
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership....
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership....
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership....
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership....
Segmentation & Data Analysis: Develop customer segments using CRM data and monitor key metrics, including repeat purchase rate, retention cohorts, customer lifetime value (CLV), and weekly campaign performance.
Experience: 2–4 years of hands-on experience in CRM, retention, or lifecycle marketing, preferably within e-commerce or retail environments.
Technical Skills: Proficiency in email marketing automation platforms such as Klaviyo, Braze, or Mailchimp, with experience in customer segmentation and analyzing retention-related data and metrics....