Build, test, and launch automated lifecycle campaigns across push, in-app, email, and SMS to increase customer engagement and retention using Braze or a comparable enterprise customer engagement platform, such as Salesforce Marketing Cloud (SFMC), MoEngage, or CleverTap.
Design customer segmentation, lead-scoring, nurture, re-engagement and marketing-automation frameworks to support relevant and scalable customer journeys.
Guide the analytics team in developing robust weekly and monthly reporting frameworks that measure and clearly demonstrate the effectiveness of CRM communications.
Responsible for data integrity on any assigned accounts by ensuring the bank systems reflects all relevant ongoing changes with relevant support and approvals attached as necessary.
You ensure customers pay within agreed payment terms, contacting sales team and customer on collection activities if vital as per company’s debt collection procedure
Reviews portions of vendor-provided design review documents, including drawing review, component selection review, calculation review, test plan review, test results review, or review of other deliverable items as specified by engineering management.
Automation & Process Improvement: Develop scripts to automate repetitive operational tasks, streamline support workflows, and uplift service standards.