Fei Siong Group Hiring! Full Time Manager, Digital Platforms - Customer Engagement (CRM) in - Ricebowl

Role Overview

Fei Siong Group is one of Singapore’s leading F&B enterprises, behind well-known heritage and retail dining brands such as Encik Tan, EAT., Nam Kee Pau, and Malaysia Boleh! As we build the next phase of our digital ecosystem, we are looking for a hands-on digital leader to shape how thousands of customers engage with our brands across mobile apps, websites, campaigns, and in-store touchpoints.

In this cross-functional role, you will connect digital product management, customer engagement, analytics, and frontline operations - turning customer insight into relevant campaigns, reliable digital journeys, and measurable commercial outcomes.

What You’ll Do

• Own app backlogs, UAT, releases, vendor SLAs, and platform performance across iOS and Android.
• Build and optimise lifecycle campaigns across push, in-app, email, and SMS.
• Configure promotions, e-vouchers, loyalty tiers, and dynamic discounts integrated with store POS systems.
• Analyse customer behaviour, campaign performance, conversion, retention, and ROI to improve engagement and commercial results.
• Manage brand websites, landing pages, CMS updates, and direct ordering journeys.
• Partner with Brand Marketing and Store Operations to deliver consistent campaigns and frictionless in-store redemption.

What We're Looking For

• At least 5 years of experience in digital platform operations, CRM or lifecycle marketing, or digital product management within a fast-paced consumer industry.
• Hands-on experience with customer engagement and loyalty or promotion platforms. Experience with Braze and Talon.One is strongly preferred; comparable experience with Salesforce Marketing Cloud, MoEngage, CleverTap, SessionM, or Capillary Loyalty+ will also be considered.
• Strong working knowledge of app and web operations, analytics, POS workflows, APIs, and digital voucher redemption.
• Ability to translate customer, marketing, technology, and store needs into clear priorities and executable plans.

Why join us?

This is an opportunity to shape the digital future of some of Singapore’s most recognised F&B brands. You will have end-to-end ownership of high-impact platforms and campaigns, work with a modern technology stack, and see your work translate directly into customer engagement, store traffic, and commercial results across our retail network.

Interested? Join our Digital, Technology & Customer Experience team and help create more connected, relevant, and rewarding experiences for customers across Fei Siong Group’s growing portfolio of brands.