Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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Support media relations efforts, including media monitoring, media engagement coordination and reporting on media coverage.
Assist in managing and growing the company's corporate LinkedIn presence through engaging and relevant content.
Provide communications support for Dutch Lady's nutrition education programmes, sustainability initiatives, community partnerships and purpose-led campaigns.
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Community Engagement: Manage online communities by responding to comments, fostering conversations, and ensuring the brand tone is consistently reflected.
Campaign Implementation: Lead the execution of digital campaigns from start to finish, aligning them with the marketing calendar and ensuring timely delivery.
Performance Analysis & Reporting: Track key social media metrics, providing insights and data-driven recommendations for optimizing performance and audience engagement.
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