Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Drive participant acquisition and registration growth: Plan and execute performance marketing campaigns across Meta, Google, TikTok and other relevant channels to increase event registrations efficiently.
Improve campaign and conversion performance: Use A/B testing, retargeting, audience segmentation and funnel insights to improve conversion rates, cost per registration and overall return on advertising spend.
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Engage with followers: Respond to comments, direct messages, and mentions in a timely and friendly manner to build brand loyalty.
Monitor conversations: Keep an eye on user-generated content, mentions, and hashtags relevant to the brand or industry.
Support customer service: Address basic customer inquiries or concerns via social media channels, escalating more complex issues to senior team members.
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Collaborate with the marketing team to plan and coordinate live stream schedules, promotional campaigns, and product launches, ensuring alignment with overall marketing objectives.
Leverage knowledge of embroidery services, uniform tailoring, and T-shirt sublimation to effectively showcase product features and customization options during live sessions.
Analyze live stream performance metrics, including viewership, engagement rates, and conversion rates, to identify areas for improvement and optimize future content.
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Coordinate with talents and KOCs: Source, schedule, and communicate with influencers, models, and key opinion customers to participate in content production.
Manage photography and video production: Conduct shoots and edit materials to ensure high-quality, on-brand visuals for marketing use.
Publish and engage on social platforms: Post content across TikTok, Instagram/Facebook, and XHS while actively engaging with the audience.
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Coordinate with talents and KOCs: Source, schedule, and communicate with influencers, models, and key opinion customers to participate in content production.
Manage photography and video production: Conduct shoots and edit materials to ensure high-quality, on-brand visuals for marketing use.
Publish and engage on social platforms: Post content across TikTok, Instagram/Facebook, and XHS while actively engaging with the audience.
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