Analyze the ads performance of ongoing and past projects to provide insights for future campaigns. To continuously observe and study trends in social media and community marketing.
Assist in tracking, creating, generating, analyzing, and presenting social media/performance reports.
Work collaboratively with various department team members in brainstorming, planning, and executing marketing campaigns/strategies.
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Implement and maintain the content calendar by scheduling posts at optimal times using social media management tools.
Assist in developing and executing social media strategies that align with REFORM Digital’s branding and marketing objectives. This includes identifying target audiences and contributing ideas to improve reach and engagement.
Foster engagement within the online community by responding to comments, participating in relevant conversations, and building relationships with followers and influencers.
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Manage current and future social media channels for all brands under the company, from conceptualizing scroll-stopping content that reflects the brand’s personality to executing production (design, photography, videography, copywriting), distribution, paid advertising, performance tracking, and ongoing optimization.
Community Management
Foster authentic engagement by monitoring and responding to brand mentions, comments, and messages, helping build a loyal and engaged online community.
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Implement and maintain the content calendar by scheduling posts at optimal times using social media management tools.
Assist in developing and executing social media strategies that align with REFORM Digital’s branding and marketing objectives. This includes identifying target audiences and contributing ideas to improve reach and engagement.
Foster engagement within the online community by responding to comments, participating in relevant conversations, and building relationships with followers and influencers.
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Use social media management tools to schedule posts at optimal times to reach the target audience.
Foster engagement within the online community by responding to comments, participating in relevant conversations, and building relationships with followers and influencers.
Stay up-to-date with the latest features and updates on various social media platforms and explore ways to leverage them for the benefit of the organisation.
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Use social media management tools to schedule posts at optimal times to reach the target audience.
Foster engagement within the online community by responding to comments, participating in relevant conversations, and building relationships with followers and influencers.
Track and analyze social media performance metrics, such as engagement rate, reach, and impressions, and assist in making data-driven recommendations to improve content and strategies.
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Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
Customer Journey Personalization: Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.
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Maintain and update digital assets including website content and brand pages, ensuring accuracy and relevance.
Work closely with designers, content creators, and agencies to deliver impactful and on-brand campaigns.
Support day-to-day e-commerce operations across platforms (Hai-O eStore, Lazada, Shopee), including product listings, pricing, promotions, and content updates.
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