Community Engagement: Monitor social channels, respond to comments, and foster audience interaction.
Performance Tracking: Analyze content analytics (reach, engagement, video views) to continuously refine our strategy.
Education: Diploma or Bachelor’s Degree in Marketing, Mass Communication, Creative Media, Business, or a related field (Fresh graduates are welcome to apply!).
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Maintain consistent brand identity across all communication channels. Coordinate with designers, photographers, and external vendors on marketing materials. Monitor online reviews and respond to customer feedback.
Assist in organizing events, festive promotions, and special campaigns. Explore strategic partnerships with businesses, hotels, travel agencies, and event organizers.
Track marketing performance and prepare basic reports.
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Plan and maintain the social media content calendar to ensure the creative output aligns perfectly with PointStar’s campaigns and new business launches.
Actively monitor fast-moving visual, audio, and storytelling trends on TikTok and Instagram to ensure our content remains fresh, timely, and highly relevant.
Manage daily community interactions by responding to comments and direct messages, fostering an authentic, engaging, and professional brand voice.
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