Digital Marketing
E-Commerce
TikTok
Marketing Strategy
Data Analysis
Branding
Data Analytics
Microsoft Excel
Google Sheets
Google Analytics
Campaign Performance Analysis
kol marketing
Influencing
brand collabration
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership.
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Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.
Utilize marketing analytics tools (e.g., Google Analytics) to track, measure, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
Collaborate with the sales and product teams to align digital marketing efforts with overall business goals, product launches, and promotional activities.
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Collaborate with the marketing team to brainstorm and develop creative content ideas that align with current trends and company objectives, contributing to campaign strategies.
Perform basic graphic design tasks using tools like Canva or Adobe Creative Suite to create visually appealing graphics, banners, and other digital assets for online use.
Conduct keyword research and implement basic SEO best practices in content creation to improve search engine visibility and organic reach.
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Video Production
Social Media Management
Storyboarding
Lighting
Audio Recording
Video Editing
Talent Management
Content Creation
Camera Operation
Digital Marketing
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership.
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Manage multiple design projects simultaneously, prioritizing tasks, adhering to deadlines, and ensuring efficient workflow from concept to final delivery.
Prepare final artwork files for print and digital production, ensuring proper color management, resolution, and file formats are used according to specifications.
Contribute to the development and refinement of brand guidelines, ensuring all visual communications align with the Pelangi Publishing Group's established identity.
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KOL Marketing
Influencer Marketing
Campaign Management
Communication Skills
Negotiation Skills
Social Media Marketing
Content Creation
Key Opinion Leader (KOL) Management
Social Media Strategy
Performance Analysis
Support the planning and implementation of digital marketing campaigns, including email marketing, paid social media advertising, and search engine optimization (SEO) efforts.
Help manage and update website content, ensuring information is accurate, up-to-date, and optimized for search engines.
Assist in tracking and analyzing the performance of marketing campaigns using relevant metrics and tools, providing basic reports on key findings.
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Social Media Marketing
Content Creation
Market Research
Communication Skills
Teamwork
Data Entry
Digital Marketing
Campaign Management
Time Management
Microsoft Office
Adaptability
Problem Solving
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Marketing Strategy
Digital Marketing
SEO/SEM
Customer Relationship Management (CRM)
Social Media Marketing
Market Research
Communication Skills
Brand Management
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Product Innovation: Partner with R&D and factory teams to bring new products to life—from consumer insights to packaging design to launch-day excitement.
Brand Leadership: Take full ownership of brand strategy, from vision to execution. Build annual marketing plans that drive measurable business results and consumer love.
Campaign Innovation: Design and launch best-in-class integrated campaigns—from concept to market execution. You'll have the freedom to think big and the resources to make it happen.
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